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Frequently Asked Questions

Everything you need to know about Bienity and our Shopify apps.

General

Bienity is a Berlin-based technology company that builds Shopify apps for small and medium merchants. Our apps help you create content, track analytics, support customers, and manage product feeds — all from inside your Shopify admin.

All operational data is stored on infrastructure located in Germany. We are a German company operating under GDPR from day one. No customer personal data is transferred outside the European Economic Area.

Some of our apps use AI (Anthropic Claude for GhostQuill, Mistral AI for Parley). Your data is never used to train any AI model. Both providers operate under data processing agreements that explicitly prohibit training on merchant data.

Every Bienity app has a free plan. FeedDispatch is entirely free. GhostQuill, MetricMonday, and Parley offer free tiers with upgrade options for more features or higher limits.

Yes. Every app includes a data export and account deletion option in its settings page. You can also contact us at [email protected] for any GDPR-related requests.

GhostQuill

GhostQuill is an AI content engine that creates SEO-optimized blog posts for your Shopify store. It discovers topics, researches them, writes the article, factchecks it, and publishes it as a draft to your blog — all automatically.

Educational posts are in-depth guides that build SEO authority and trust — like "How to Care for Leather Goods." Promotional posts are product roundups and gift guides that drive conversions — like "5 Best Wallets for Everyday Carry." You can schedule both on auto-rotation.

GhostQuill publishes every article as a hidden draft on your Shopify blog. Nothing goes live without your review. You can edit, approve, or reject any draft before making it visible to customers.

Yes. GhostQuill syncs your published articles every 6 hours and compares them against the original draft. Any edits you make are analysed and fed back into future generations so the writing style improves over time.

Free plan includes 1 scheduled article per month. Pro (€10/month) gives you 4 articles, cover images, and writer personas. Growth (€19/month) gives you 8 articles and guided brand setup. On-demand articles are available at €5 each on any plan.

Parley

Parley is an AI-powered chatbot that knows your entire Shopify store — products, pages, policies, and brand voice. It answers customer questions instantly, 24/7, without you needing to be online.

Parley automatically syncs your product catalogue, store pages, and policies when you install it. When a customer asks about sizing, materials, shipping, or availability — Parley answers from your actual store data.

A conversation is one chat session with a customer — from when they open the chat to when they leave or the session times out. Multiple messages within one session count as a single conversation.

Yes. Parley uses Mistral AI, which processes data within the European Union. No conversation data leaves the EU. Customer personal data is never sent to the AI — only product and store context.

MetricMonday

MetricMonday sends you a weekly email digest every Monday with your store's performance — traffic, top pages, referrers, and visitor trends. No dashboard to check, no login required. Pro adds an interactive dashboard, extended data retention, and AI-powered weekly insights.

No. MetricMonday uses cookieless, privacy-first analytics. No consent banner is required. Visitor data is anonymised and aggregated — fully GDPR-compliant by design.

Pro (€5/month) adds an interactive analytics dashboard inside your Shopify admin, 2 years of data retention, scroll depth and reading time tracking, per-article performance metrics, and AI-detected easy wins for the week.

FeedDispatch

FeedDispatch syncs your Shopify product catalogue to Google Shopping, Meta (Facebook/Instagram), Pinterest and more. It optimizes product titles, descriptions, and images for each channel's requirements automatically.

Yes, completely free. No paid tiers, no usage limits, no hidden costs. Every Shopify merchant deserves clean product feeds without paying extra for it.

Yes. When you change a price, add a product, or update inventory in Shopify, FeedDispatch pushes the update to all connected channels automatically. No re-exports or manual uploads needed.

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