Parley

Your store knows the answers. Now customers can ask.

Parley is an AI chatbot that understands your full product catalogue, store pages, and policies. It answers customer questions instantly, in your brand voice, around the clock.

AI

Knows your entire store

Products, pages, shipping policies, FAQs. Parley reads everything and answers from your actual data.

24/7

Always on, never tired

Customers shop at all hours. Parley handles pre-sale questions, comparisons, and order queries around the clock.

Tone: Your brand

Sounds like you, not a bot

Set your tone once. Casual, professional, playful. Parley adapts to match how you would respond yourself.

EU Mistral AI Berlin, DE No customer data leaves EU

EU-hosted, GDPR-ready

Powered by Mistral AI, processing within the European Union. No customer data ever leaves the EU.

How Parley works

Everything you need to support customers, built in

Answers from your data

Parley syncs your product catalogue, store pages, and shipping policies automatically. When a customer asks about sizing, materials, or availability, it responds from your actual store data.

Lives inside Shopify

No separate dashboard or external tool. Parley installs from the Shopify App Store and shows up in your admin sidebar. Configure it once and forget about it.

Conversation analytics

See what customers ask most, where they drop off, and which conversations lead to purchases. Data flows into MetricMonday automatically for a unified view.

Set up in minutes

Install, let Parley sync your store data, and it starts answering questions right away. No training, no prompt writing, no technical setup required.

No hiring needed

A single customer support agent costs more per month than Parley costs per year. Scale your support without scaling your payroll.

Works with other Bienity apps

Parley integrates with GhostQuill content and MetricMonday analytics. One ecosystem, shared context, better insights across your store.

Every answer recommends your products

Parley syncs your full Shopify catalogue before answering anything. When a customer asks about sizing, alternatives, or availability, it responds with direct links to the right products.

The result isn't a generic chatbot. It's a knowledgeable sales assistant that references your actual products, collections, and store policies in every conversation.

Product-aware conversations
STORE CONTEXT AI PARLEY AI Product-aware assistant CONVERSATION View product → Your store data AI processes Ready to answer

Works where you already work

Parley installs as a Shopify app. No external dashboard, no separate login, no tab-switching. Open it from your admin sidebar and configure your chatbot in minutes.

Manage conversations, review analytics, and adjust your brand voice. All without leaving Shopify.

Zero tab-switching
yourstore.myshopify.com/admin/apps/parley S My Store APPS Parley Apps Parley P Parley P Parley AI customer assistant Active: 12 Pro Conversations Settings Parley is ready. 12 conversations today. 💬 2m ago 💬 15m ago 💬 1h ago Avg. Response 1.2s response time Satisfaction 94% happy customers Top Topic Sizing & Fit
How It Works

Three steps. That's it.

Install, configure, go live. The entire setup happens inside your Shopify admin. No external tools, no training data, no learning curve.

1

Install in one click

Add Parley from the Shopify App Store. It shows up in your admin sidebar instantly. Parley automatically syncs your product catalogue, pages, and policies.

2

Set your brand voice

Choose how Parley speaks to your customers. Casual, professional, or somewhere in between. It adapts to match your brand tone automatically.

3

Go live on your store

Toggle Parley on and it appears as a chat widget on your storefront. Customers start getting instant, product-aware answers. Done.

Privacy & Your Data

Your data, handled
with intention.

Your store data, content, and settings are stored in Berlin, Germany. When our apps process your data, AI providers operate under data processing agreements that explicitly prohibit training on your data. No provider, including us, retains or reuses your information.

Your data never trains a model

Nothing created in any Bienity app is used to train or improve any AI model. Not by us, not by our providers. Their API usage policies explicitly prohibit it.

Shopify OAuth integration

Authentication runs through Shopify's official OAuth flow. Bienity apps never see or store your Shopify password. Access tokens are encrypted at rest.

Stored in Berlin. Built in Berlin.

All operational data lives in Germany, under EU jurisdiction. We are a Berlin-based company, registered and operating under GDPR from day one.

Parley pricing

Free

€0

10 conversations / month

Pro

€19

75 conversations / month

Growth

€49

250 conversations / month

Included in all plans

  • Full product catalogue awareness
  • Store pages and policy understanding
  • Brand voice customization
  • Conversation analytics
  • EU-hosted AI processing (Mistral)
  • Runs inside your Shopify admin
  • Data stored in Germany

Ready to grow your business with AI?

Explore Bienity's AI products and find the right tool for your Shopify store.